There has been a sudden need to maintain one's appearance (including one's skin and hair.) For men, especially. Statistics have shown that facial cleansers (50%) and moisturizers (49%) are the products that they have the most experience with, while face masks (34%), retinol/anti-aging products (31%), serums/treatments (30%), and neck and chest treatments (20%) lag far behind in purchase. 

The market for men's skincare products is also expanding rapidly, and by the end of 2028, it is expected to be worth USD 28 billion. As technology advances, more men's hygiene brands are created to help people take care of their looks. In this article, we will discuss the top 10 growing men's skincare trends. 

Pre-shave and post-shave skincare 

Men today are very self-conscious of their appearance; this prompts them to experiment with a variety of cosmetics and personal care shaving items during men's grooming day. Men's interest in pre-shave care products has increased and the main purpose of pre-shave products is to lower the risk of ingrown facial hair. Lately, there are many men's pre-shave creams that smoothen the hair, making shaving easier while preventing cuts, particularly at acute angles, which can occur when shaving over ingrown hairs. 

CBD-Infused Grooming Products

The use of CBD-infused grooming products is a trend that is beginning to catch the attention of many. It is stipulated that by 2028, the market for CBD-infused products is anticipated to reach a value of $216.8 billion, growing at a CAGR of 45.6% from 2021 to 2028. Cannabidiol, or CBD, is a substance present in cannabis that has been linked to anti-aging and anti-inflammation effects. The usage of CBD-infused substances in men's grooming and skin care products is becoming more popular, giving businesses a chance to stand out from the competition with different goods. Many famous people also support it by endorsing products like CBD-infused face creams, shampoos, and body washes.

Incorporating Acids into Your Skincare Routine 

It may be unsettling to consider that your skin care products contain acids. In the real sense, they're game-changers that help you achieve flawless, evenly-toned skin. These acids can be beta hydroxy acids (like salicylic) or alpha hydroxy acids (like glycolic or lactic), or they might work as skin brighteners to remove dark spots caused by excessive sun exposure. Many men use products containing these acids like Dermaclara's Hyaluronic Acid Moisturizer because it is effective in treating and managing several skincare issues. Moreso, it helps in hydrating and locking in moisture on the skin surface. 

IV Therapy 

Infusion of nutrients into your skin via IV drips is another trend for men in 2023. The market for intravenous (IV) hydration therapy was estimated at USD 2.32 billion in 2022 and it is anticipated to expand at a compound annual growth rate (CAGR) of 7.97%. in addition, factors contributing to the market's expansion are the rising incidence of chronic diseases, the popularity of wellness and cosmetic procedures, and the simplicity of this therapy's application.

Due to the benefits connected to the operation and the usage of the therapy in a variety of applications, it has become very popular in recent years. It turns out that a lot of people are paying for what is known as a "Myers' Cocktail" — a mix of IV fluid-like vitamins and electrolytes with claims that it can treat a wide range of illnesses, including migraines, exhaustion, allergies, and other problems. Other drip infusions advertise replenishing vitamin supplies, and rehydrating. Hence, don't be surprised if salons and parlors start offering IV therapy alongside their other procedures because men aren't afraid to use it to display clear, bright skin. 

Sheet masks for men 

A sheet mask is a thin sheet of cloth that has been soaked in serum. Although some can be worn overnight, most are made to be removed after a few minutes of wear. Many men's care products top brands offer deep pore cleaning, antioxidant protection, and strong hydration. In many aspects, men's skin is different from women's. 

For instance, men's faces have more sebaceous glands than women's, which means they produce more oil. These sheet masks are typically constructed of mud or clay, which are both known for their capacity to absorb excess oil and pollutants from the skin. Additionally, these skincare products frequently include components that help tighten pores and remove dead skin cells from the skin's surface, such as charcoal powder.

Body Care 

According to statistics, the US market for men's care increased by 10.7% from 2021 to 2022, with retail sales reaching $5.5 billion. There are numerous product options available to address skin issues, such as dry skin and acne. Men are now equally concerned with their bodies as with their faces as body care replaces new skincare. There is an increase in the sales of body lotions, scrubs, and serums to help brighten and moisturize the skin. 

Skin Minimalism 

The newest beauty craze is called skinimalism. It can help you save time and money on your skin care regimen. This trend is all about simplifying your skincare and creating a regimen that helps you attain healthy, beautiful skin with only the essential quantity of products. Hence, you can undoubtedly infer from the name, which is a combination of the words "skin" and "minimalism". Men are embracing skin minimalism, a method that stresses doing away with extensive cosmetics and switching to more natural therapies, as they become more conscious of the value of caring for their skin. 

Monthly Facial Treatments 

Monthly facial treatments such as resurfacing laser treatments are becoming common. They target many skin issues such as undesired pigmentation, acne, scars, fine lines, and wrinkles. Depending on the range of treatment, they cost a few hundred dollars to thousands. It's no news that men will continue to prefer injectable neuromodulators like Botox, Dysport, Jeuveau, and Xeomin for reducing wrinkles and preventing them from getting deeper. Alongside, a daily skin regimen, these monthly facial treatments have been proven to reverse aging in men, boosting their confidence, moisture, and skin texture. 

Men's makeup and concealer 

When it comes to having great skin, a skincare routine should be your first stop. Luckily, men are ready to embrace moisturizers, serums, and perhaps even retinol. However, many men still find makeup to be intimidating. A dab of men's concealer can also be used to cover up eye bags, redness, and breakouts. When properly applied, the result will be invisible to anyone standing more than an inch away from your face.

Sunscreen

Sunscreen is a trend that we are quite happy to witness. Sunscreens are a vital component of our skin care regimen that keeps the skin radiant and protected from the sun's harmful rays. It is crucial to use sunscreen as the sun is becoming more harmful to our skin due to the destruction of the ozone layer. 

Therefore, it is encouraging to see males taking this seriously. It's important to choose a sunscreen with a high SPF and to apply (and reapply) it each time you prepare to leave the house during the day. Since the sun might offer major risks, men should frequently stock up on sunscreens. Sunscreen usage is not just for women as men can still suffer serious side effects from frequent sun exposure.