Alright, spa people, let’s get into the details and examine what spa stores are really doing to enhance their customer experience. Is it just lighting candles? Is it speaking in a spa-like whisper? Or is it finding the perfect Spotify spa day playlist? It could be all of those things! Below we break it down into five easy tips.

1. Set a Great First Impression

The first impression a customer gets when walking into a spa sets the tone for their entire visit. Successful spa stores prioritize creating a warm, inviting atmosphere right from the entrance. From decor to soothing lighting and pleasant aromas, attention is paid to every detail. The goal is to create a serene environment that immediately puts guests at ease. So, break out the little waterfall, light the candles, and dim the lights.

First impressions are also in the staff. Friendly and knowledgeable staff members should greet customers with a smile, making them feel welcomed, valued, and relaxed. This is especially important for people visiting for the first time. The first time spa experience is vital and guarantees a repeat customer when done well.

2. Setup Customer Loyalty Programs

Recognizing the importance of customer loyalty, many spas have implemented loyalty programs to reward frequent visitors. These programs offer enticing benefits such as discounts on services, exclusive access to special events, and personalized promotions. By making customers feel appreciated and providing them with added value, spa stores foster long-term relationships with their clientele, encouraging repeat visits and positive word-of-mouth referrals.

If you don’t have a loyalty program in place, consider talking with your existing clientele for opinions and pay attention to the programs you participate in and benefit from.

3. Make Booking Easy

Spa stores have embraced technology to enhance convenience and streamline the booking process. Online booking systems and mobile apps allow customers to schedule appointments at their convenience, eliminating the need for phone calls or visits to the spa (meaning your clients are even less stressed and more likely to have the perfect spa day). These platforms often provide detailed information about services, available masseuses, and pricing. Additionally, automated appointment reminders and notifications ensure clients never miss scheduled sessions, improving the overall experience.

4. Use High Quality Products

The quality of products used in spa treatments significantly impacts the spa shopper experience. Spa stores help keep the skincare magic going and allow guests to purchase products for at-home skincare. Offering a curated selection of high-quality products ensures guests feel well cared for inside and outside the spa. Below are four key products to include in your spa store for customers to peruse.

Dermaclara

Known for its innovative skincare solutions, Dermaclara offers non-invasive, effective products that address various skin concerns, such as scar reduction and skin rejuvenation. The silicone patches are free of harmful chemicals and artificial ingredients and work to nourish and revitalize the skin naturally from the inside out. Your customers will appreciate the results and how they complement your spa experience.

Aromatherapy Oils

Aromatherapy oils have long been favored in spas for their soothing and therapeutic properties. Why not share the aromatherapy love? Offer high-quality oils, carefully selected for their purity and potency, to enhance relaxation for your customers at home.

Luxury Bath & Body Products

Luxury bath and body products ooze ultimate indulgence. From rich body butters to indulgent bath salts and elegant soaps, these products provide a touch of luxury at home.

Wellness Supplements

Many spas now offer wellness supplements that promote inner balance and overall health. These supplements may include vitamins, minerals, and herbal remedies that support various aspects of well-being, providing customers with a holistic approach to self-care.

5. Check on Your Guests’ Experiences at Check-Out

To ensure customer satisfaction and identify areas for improvement, spa stores now prioritize gathering feedback from guests. This is often done at check-out through simple surveys or feedback forms. By actively seeking feedback, spa owners can promptly address any concerns or issues customers raise.

Additionally, positive feedback can be shared on social media platforms and review websites, helping to boost the spa store's reputation and attract new clients. This feedback-driven approach demonstrates the spa's commitment to continuously improving the customer experience and strengthens the bond between the spa and its clients.

Now you how to give customers a great experience, let’s take a quick look at how to gain more customers.

How To Get More Spa Clients

Getting more spa clients ultimately comes down to marketing, partnerships, and word of mouth. Below we outline eight strategies you should have in place when working to increase your clientele.

Develop a Strong Online Presence

In today's digital age, having a solid online presence is crucial. Create a professional website that showcases your spa services, facilities, and customer testimonials. Utilize social media platforms like Facebook, Instagram, and Twitter to engage with potential clients, share updates, and promote special offers. Implement search engine optimization (SEO) techniques to ensure your spa ranks well in online searches.

Offer Irresistible Promotions

Attract new clients by offering enticing promotions and package deals. Consider discounts on first-time visits or bundle services for a discounted rate. Special promotions during off-peak hours or weekdays can help fill gaps in your schedule. Partner with local businesses or organizations to offer joint promotions, attracting a wider audience.

Prioritize Exceptional Customer Service

Deliver exceptional customer service to leave a lasting impression. Train your staff to provide personalized attention, address clients' needs, and create a welcoming environment. Encourage positive word-of-mouth referrals by going above and beyond to exceed expectations.

Encourage Client Reviews and Testimonials

Reviews and testimonials play a crucial role in attracting new clients. Encourage satisfied clients to leave reviews on platforms like Google, Yelp, or your website. Offer incentives, such as a small discount on their next visit, for clients who leave a review. Display positive testimonials prominently on your website and social media platforms to build credibility and trust.

Collaborate with Local Businesses

Forge partnerships with local businesses or organizations that complement your spa services. Offer special packages or cross-promotion opportunities, such as a discounted spa treatment for customers of a nearby boutique or salon. This collaboration allows you to tap into a new customer base and increase brand exposure.

Host Special Events and Workshops

Organize special events or workshops centered around wellness, beauty, or self-care. Offer informative sessions on skin care, stress management, or meditation. These events attract potential clients interested in your spa services and provide an opportunity to showcase your expertise.

Implement a Referral Program

Encourage existing clients to refer their friends and family by implementing a referral program. Offer incentives like discounts or free add-on services for every new client referred. This rewards loyal clients and motivates them to promote your spa actively.

Stay Connected with Email Marketing

Build a client database and utilize email marketing to stay connected with your clients. Send out regular newsletters with updates, promotions, and exclusive offers. Personalize the content based on clients' preferences and past visits to create a more personalized experience.

Be Present On Social Media

Leverage online platforms, such as social media and a well-designed website, to showcase your spa services and engage with potential clients.

Create & Offer Amazing Discounts

Offer enticing promotions, discounts, or package deals to attract new clients and encourage repeat visits.

Partner Up

Develop partnerships with local businesses or organizations to cross-promote your spa.

Up Your Customer Service Game

Provide exceptional customer service to create positive word-of-mouth referrals.

Gather Online Reviews

Encourage satisfied clients to leave reviews on review websites and share their experiences on social media.

Communicate With Clients

Utilize email marketing to stay connected with clients and promote special offers.

If you are interested in learning how to enhance spa retail sales, check out this Dermaclara blog.

Everything we covered above connects to the basics of how to set up a spa. The customer experience, the atmosphere of your spa, the relationship you build with your customers, and the products you sell all matter and should be equally weighed when attempting to offer the perfect spa and massage experience.